A plan — written by Ezra, for Heather. Not a contract. Read, react, tell me what's off.
For Heather · from Ezra · July 2026

Let's give your podcast a home — and make the whole site work as hard as you do.

You're not one thing. You're the studio, the podcast, the band, and a solo artist — and right now the podcast has no home on your site at all. This is my plan to fix that first, cheaply and fast, and then, only if you want it, to turn the whole site into one clear place that sends people to the right door.

I've built this so you can start small. Step one is the podcast page you actually asked for. Everything after that is optional and can wait as long as you like.

Start here

Podcast page + light refresh — $300, one-time.

Your investment

Photos (Seth can shoot them) + a little of your time.

Timeline

Podcast page live in ~1–2 weeks once we start.

The short version

If you read nothing else.

  1. What I heard on our call
  2. The plan — three steps, at your pace
  3. Two ways to build it
  4. Pricing
  5. A mockup of your homepage
  6. Timeline
  7. What I need from you
  8. Why I'm doing this

Bottom line: For $300 I'll build your podcast a real landing page that pulls in new episodes automatically, and give your homepage a light cleanup so it's clearer and works better on phones. If you love it, we can talk about a full modern rebuild later. If you don't, you've spent $300 and gotten a podcast page. No pressure, no lock-in.

01 — What I heard

So you can correct me before I build the wrong thing.

Here's what I took away from our call. Anything off, tell me:

On Ken: he built your site and he's a friend of 40 years — I'm not stepping on that. Step 1 is adding the thing your site is missing. If you ever want the bigger rebuild, that's a separate, fresh build that doesn't touch his work. You stay in control of who does what.

02 — The plan

Three steps. You only ever pay for the next one.

This is built like a ladder. Start on the bottom rung. Climb only if and when it feels right.

Step 2 · The Full Home Base

4 × $300/mo

$1,200 total — or pay it in full if you'd rather

Only if Step 1 makes you want more. A full modern rebuild:

  • One clean site that navigates all your avenues — studio, podcast, band, solo artist
  • Built mobile-first and fast
  • Structured so Google and AI search actually understand and surface you
  • Your video, album, and fresh photos woven in

Spread over four months, it's the same $300/month rhythm as Step 1 — so it never lands as one big hit.

Live in

~3–5 weeks.

Step 3 · Ongoing Care

$49/mo · optional

Totally optional. If you'd rather never think about the site again:

  • Hosting handled — fast, secure, backed up, no HostGator bill to manage
  • Unlimited small tweaks — new dates, prices, links, a new headshot; just text me
  • Podcast + page kept humming as episodes roll out
  • You're my priority when you need something changed

Or skip it — keep things as they are and just call me à la carte when you need something.

Commitment

None. Cancel anytime.

03 — Two ways to build it

Same result, two roads. Your call.

I looked your show up. You're on Buzzsprout, 20 episodes, weekly — nicely done. That's ideal: I can wire your new page straight to your Buzzsprout feed, so the second you publish an episode, it appears on your site. You keep publishing exactly the way you do now. Nothing new to learn.

For Step 1 especially, there are two honest options and I'm happy either way:

A · Inside your current WordPress

If Ken gives me admin access (or you'd like to introduce us), I build the podcast page right into what you already have. Nothing moves, everything stays in one place, and it's the simplest path. This is usually the right call for Step 1.

B · A fresh, modern build (Astro)

The platform I usually build on. It came out a few years ago and it's built for speed and for being understood by Google and AI crawlers — which is exactly what helps someone searching "Christian music podcast" or a guest's name land on you. This is the natural home for Step 2, but I can start here too if you'd rather not touch the WordPress site.

My honest recommendation: do Step 1 inside WordPress (cheap, fast, respects the setup you have), and if you decide you want the full Home Base, build that fresh on Astro. Best of both.

04 — Pricing

All of it, in one place.

WhatPriceWhen
Step 1 — Podcast page + light refresh$300One-time · the recommended start
Step 2 — Full Home Base rebuild4 × $300/mo ($1,200 total)Later, only if you want it
Step 3 — Ongoing care$49/moOptional · cancel anytime
Photography (Seth)Between you twoBefore or during the build
Hosting + domainWhat you already payStays with HostGator unless we rebuild

To be clear about money: I've got a day job, so I get to price this like I mean it — not like a big agency. I'd rather do good work for people I believe in than charge a lot. If a number here is a stretch, say so and we'll shape it to fit.

05 — A mockup

I already sketched your homepage.

Before writing any of this, I took your own signature, band photos, album, podcast art, and reviews and rebuilt your homepage as a quick before/after — so you can see, not just imagine, what "clearer and works harder" looks like. Nothing on your real site has changed. It's just a concept.

Every image and quote in it is pulled straight from heatherpetero.com — nothing invented.

06 — Timeline

How it would actually go.

07 — What I need from you

Five small things and we're moving.

  1. A yes to Step 1 (or questions). Even "yes but can we talk about X" is a yes.
  2. Confirm your best email. I have heatherpetero@gmail.com from your site — tell me if there's a better one.
  3. WordPress access, or an intro to Ken. Whichever you're comfortable with.
  4. Which podcast platforms to feature. I already found your Buzzsprout feed — just tell me which badges you want up front (iHeart, Spotify, Apple, Audible, Amazon…).
  5. A nudge to Seth about photos. No rush — we can launch Step 1 without them and add them anytime.

And — I'm listening to the Rob Hampton episode. You sold me at "29 million guitarists." I'll let you know what I think.

08 — Why I'm doing this

The honest version.

I'm building this business on the side because it's what I'm actually passionate about — coming alongside people who have a real gift and a real network, and handling the technical minutiae so their message reaches their people. You've got the gift, the network, and a podcast worth hearing. That's exactly who I want to work with.

Talk soon — and thanks for reaching out. Ezra Bailey · ezra@ezrajacksonbailey.com